Authentic digital storyteller, artfully crafting her journey through purpose-driven content creation and high-impact digital strategy.

Caprice Waterman is a writer, creator, and social media manager. She is a passionate creative professional, as demonstrated through her mixed media projects, paintings, sustainable fashion, and her standout data-driven social media and content strategy. See her digital portfolio for her most recent client work and creative projects.

As a Social Media Manager for Argyle Public Relations, Caprice has led stakeholder accounts, social media strategy, content development, insights and reporting, community management, and influencer relations for clients across diverse industries, including consumer packaged goods, spirits, Indigenous settlements, and First Nation communities. Caprice’s creativity, strategic mindset, commitment to client service, and ability to stay ahead of emerging trends help her clients resonate with their target audience and drive meaningful engagement.

Outside of her agency work, Caprice has been broadening her expertise by partnering with local organizations to support their growth and community impact. Since March 2022, Caprice has been supporting Nimvar, a BC-based upcycling brand, as their brand and social media strategist. In late 2024, she started volunteering as a Stylist and Content Creator for Dress for Success, a non- profit organization dedicated to empowering women to achieve economic independence.

Caprice loves to her express her individuality by playfully combining secondhand and vintage pieces to curate eclectic, sustainable outfits. She seeks to inspire others through her social media content to enjoy developing their personal style and reconnect with their inner child—after all, who doesn’t love playing dress-up?

Caprice has a Bachelor of Arts from Western University in Media, Information & Technoculture and has a post- graduate diploma in Lifestyle Media from Centennial College.